Privacy Policy
We are very delighted that you have shown interest in our
enterprise. Data protection is of a particularly high priority
for the management of Alex Freeman. The use of the
Internet pages of Alex Freeman is possible without any
indication of personal data; however, if a data subject
wants to use special enterprise services via our website,
processing of personal data could become necessary. If the
processing of personal data is necessary and there is no
statutory basis for such processing, we generally obtain
consent from the data subject.
The processing of personal data, such as the name,
address, e-mail address, or telephone number of a data
subject shall always be in line with the General Data
Protection Regulation (GDPR), and in accordance with the
country-specific data protection regulations applicable to
Alex Freeman. By means of this data protection
declaration, our enterprise would like to inform the
general public of the nature, scope, and purpose of the
personal data we collect, use and process. Furthermore,
data subjects are informed, by means of this data
protection declaration, of the rights to which they are
entitled.
As the controller, Alex Freeman has implemented numerous
technical and organizational measures to ensure the most
complete protection of personal data processed through
this website. However, Internet-based data transmissions
may in principle have security gaps, so absolute protection
may not be guaranteed. For this reason, every data subject
is free to transfer personal data to us via alternative
means, e.g. by telephone.
1. Definitions
The data protection declaration of Alex Freeman is based
on the terms used by the European legislator for the
adoption of the General Data Protection Regulation
(GDPR). Our data protection declaration should be legible
and understandable for the general public, as well as our
customers and business partners. To ensure this, we would
like to first explain the terminology used.
In this data protection declaration, we use, inter alia, the
following terms:
a) Personal data
Personal data means any information relating to an
identified or identifiable natural person (“data subject”).
An identifiable natural person is one who can be
identified, directly or indirectly, in particular by reference
to an identifier such as a name, an identification number,
location data, an online identifier or to one or more
factors specific to the physical, physiological, genetic,
mental, economic, cultural or social identity of that
natural person.
b) Data subject
Data subject is any identified or identifiable natural
person, whose personal data is processed by the controller
responsible for the processing.
c) Processing
Processing is any operation or set of operations which is
performed on personal data or on sets of personal data,
whether or not by automated means, such as collection,
recording, organisation, structuring, storage, adaptation or
alteration, retrieval, consultation, use, disclosure by
transmission, dissemination or otherwise making available,
alignment or combination, restriction, erasure or
destruction.
d) Restriction of processing
Restriction of processing is the marking of stored personal
data with the aim of limiting their processing in the future.
e) Profiling
Profiling means any form of automated processing of
personal data consisting of the use of personal data to
evaluate certain personal aspects relating to a natural
person, in particular to analyse or predict aspects
concerning that natural person's performance at work,
economic situation, health, personal preferences,
interests, reliability, behaviour, location or movements.
f) Pseudonymisation
Pseudonymisation is the processing of personal data in such
a manner that the personal data can no longer be
attributed to a specific data subject without the use of
additional information, provided that such additional
information is kept separately and is subject to technical
and organisational measures to ensure that the personal
data are not attributed to an identified or identifiable
natural person.
g) Controller or controller responsible for the processing
Controller or controller responsible for the processing is
the natural or legal person, public authority, agency or
other body which, alone or jointly with others, determines
the purposes and means of the processing of personal data;
where the purposes and means of such processing are
determined by Union or Member State law, the controller
or the specific criteria for its nomination may be provided
for by Union or Member State law.
h) Processor
Processor is a natural or legal person, public authority,
agency or other body which processes personal data on
behalf of the controller.
i) Recipient
Recipient is a natural or legal person, public authority,
agency or another body, to which the personal data are
disclosed, whether a third party or not. However, public
authorities which may receive personal data in the
framework of a particular inquiry in accordance with Union
or Member State law shall not be regarded as recipients;
the processing of those data by those public authorities
shall be in compliance with the applicable data protection
rules according to the purposes of the processing.
j) Third party
Third party is a natural or legal person, public authority,
agency or body other than the data subject, controller,
processor and persons who, under the direct authority of
the controller or processor, are authorised to process
personal data.
k) Consent
Consent of the data subject is any freely given, specific,
informed and unambiguous indication of the data subject's
wishes by which he or she, by a statement or by a clear
affirmative action, signifies agreement to the processing of
personal data relating to him or her.
2. Name and Address of the controller
Controller for the purposes of the General Data Protection
Regulation (GDPR), other data protection laws applicable
in Member states of the European Union and other
provisions related to data protection is:
Alex Freeman
Rüdesheimer Str. 29
53175 Bonn
Germany
Email: contact(a)alexfreeman.biz
3. Name and Address of the Data Protection Officer
The Data Protection Officer of the controller is:
Alex Freeman
Rüdesheimer Str. 29
53175 Bonn
Germany
Email: dataprotection(a)alexfreeman.biz
Any data subject may, at any time, contact our Data
Protection Officer directly with all questions and
suggestions concerning data protection.
4. Cookies
The Internet pages of the Alex Freeman use cookies.
Cookies are text files that are stored in a computer system
via an Internet browser.
Many Internet sites and servers use cookies. Many cookies
contain a so-called cookie ID. A cookie ID is a unique
identifier of the cookie. It consists of a character string
through which Internet pages and servers can be assigned
to the specific Internet browser in which the cookie was
stored. This allows visited Internet sites and servers to
differentiate the individual browser of the dats subject
from other Internet browsers that contain other cookies. A
specific Internet browser can be recognized and identified
using the unique cookie ID.
Through the use of cookies, Alex Freeman can provide the
users of this website with more user-friendly services that
would not be possible without the cookie setting.
By means of a cookie, the information and offers on our
website can be optimized with the user in mind. Cookies
allow us, as previously mentioned, to recognize our
website users. The purpose of this recognition is to make it
easier for users to utilize our website. The website user
that uses cookies, e.g. does not have to enter access data
each time the website is accessed, because this is taken
over by the website, and the cookie is thus stored on the
user's computer system. Another example is the cookie of a
shopping cart in an online shop. The online store
remembers the articles that a customer has placed in the
virtual shopping cart via a cookie.
The data subject may, at any time, prevent the setting of
cookies through our website by means of a corresponding
setting of the Internet browser used, and may thus
permanently deny the setting of cookies. Furthermore,
already set cookies may be deleted at any time via an
Internet browser or other software programs. This is
possible in all popular Internet browsers. If the data
subject deactivates the setting of cookies in the Internet
browser used, not all functions of our website may be
entirely usable.
5. Collection of general data and information
The website of Alex Freeman collects a series of general
data and information when a data subject or automated
system calls up the website. This general data and
information are stored in the server log files. Collected
may be (1) the browser types and versions used, (2) the
operating system used by the accessing system, (3) the
website from which an accessing system reaches our
website (so-called referrers), (4) the sub-websites, (5) the
date and time of access to the Internet site, (6) an
Internet protocol address (IP address), (7) the Internet
service provider of the accessing system, and (8) any other
similar data and information that may be used in the event
of attacks on our information technology systems.
When using these general data and information, Alex
Freeman does not draw any conclusions about the data
subject. Rather, this information is needed to (1) deliver
the content of our website correctly, (2) optimize the
content of our website as well as its advertisement, (3)
ensure the long-term viability of our information
technology systems and website technology, and (4)
provide law enforcement authorities with the information
necessary for criminal prosecution in case of a cyber-
attack. Therefore, Alex Freeman analyzes anonymously
collected data and information statistically, with the aim
of increasing the data protection and data security of our
enterprise, and to ensure an optimal level of protection for
the personal data we process. The anonymous data of the
server log files are stored separately from all personal data
provided by a data subject.
6. Routine erasure and blocking of personal data
The data controller shall process and store the personal
data of the data subject only for the period necessary to
achieve the purpose of storage, or as far as this is granted
by the European legislator or other legislators in laws or
regulations to which the controller is subject to.
If the storage purpose is not applicable, or if a storage
period prescribed by the European legislator or another
competent legislator expires, the personal data are
routinely blocked or erased in accordance with legal
requirements.
7. Rights of the data subject
a) Right of confirmation
Each data subject shall have the right granted by the
European legislator to obtain from the controller the
confirmation as to whether or not personal data
concerning him or her are being processed. If a data
subject wishes to avail himself of this right of
confirmation, he or she may, at any time, contact any
employee of the controller.
b) Right of access
Each data subject shall have the right granted by the
European legislator to obtain from the controller free
information about his or her personal data stored at any
time and a copy of this information. Furthermore, the
European directives and regulations grant the data subject
access to the following information:
- the purposes of the processing;
- the categories of personal data concerned;
- the recipients or categories of recipients to whom the
personal data have been or will be disclosed, in
particular recipients in third countries or international
organisations;
- where possible, the envisaged period for which the
personal data will be stored, or, if not possible, the
criteria used to determine that period;
- the existence of the right to request from the
controller rectification or erasure of personal data, or
restriction of processing of personal data concerning
the data subject, or to object to such processing;
- the existence of the right to lodge a complaint with a
supervisory authority;
- where the personal data are not collected from the
data subject, any available information as to their
source;
- the existence of automated decision-making, including
profiling, referred to in Article 22(1) and (4) of the
GDPR and, at least in those cases, meaningful
information about the logic involved, as well as the
significance and envisaged consequences of such
processing for the data subject.
Furthermore, the data subject shall have a right to obtain
information as to whether personal data are transferred to
a third country or to an international organisation. Where
this is the case, the data subject shall have the right to be
informed of the appropriate safeguards relating to the
transfer.
If a data subject wishes to avail himself of this right of
access, he or she may, at any time, contact any employee
of the controller.
c) Right to rectification
Each data subject shall have the right granted by the
European legislator to obtain from the controller without
undue delay the rectification of inaccurate personal data
concerning him or her. Taking into account the purposes of
the processing, the data subject shall have the right to
have incomplete personal data completed, including by
means of providing a supplementary statement.
If a data subject wishes to exercise this right to
rectification, he or she may, at any time, contact any
employee of the controller.
d) Right to erasure (Right to be forgotten)
Each data subject shall have the right granted by the
European legislator to obtain from the controller the
erasure of personal data concerning him or her without
undue delay, and the controller shall have the obligation to
erase personal data without undue delay where one of the
following grounds applies, as long as the processing is not
necessary:
- The personal data are no longer necessary in relation
to the purposes for which they were collected or
otherwise processed.
- The data subject withdraws consent to which the
processing is based according to point (a) of Article
6(1) of the GDPR, or point (a) of Article 9(2) of the
GDPR, and where there is no other legal ground for
the processing.
- The data subject objects to the processing pursuant to
Article 21(1) of the GDPR and there are no overriding
legitimate grounds for the processing, or the data
subject objects to the processing pursuant to Article
21(2) of the GDPR.
- The personal data have been unlawfully processed.
- The personal data must be erased for compliance with
a legal obligation in Union or Member State law to
which the controller is subject.
- The personal data have been collected in relation to
the offer of information society services referred to in
Article 8(1) of the GDPR.
If one of the aforementioned reasons applies, and a data
subject wishes to request the erasure of personal data
stored by Alex Freeman, he or she may, at any time,
contact any employee of the controller. An employee of
Alex Freeman shall promptly ensure that the erasure
request is complied with immediately.
Where the controller has made personal data public and is
obliged pursuant to Article 17(1) to erase the personal
data, the controller, taking account of available technology
and the cost of implementation, shall take reasonable
steps, including technical measures, to inform other
controllers processing the personal data that the data
subject has requested erasure by such controllers of any
links to, or copy or replication of, those personal data, as
far as processing is not required. An employee of Alex
Freeman will arrange the necessary measures in individual
cases.
e) Right of restriction of processing
Each data subject shall have the right granted by the
European legislator to obtain from the controller
restriction of processing where one of the following
applies:
- The accuracy of the personal data is contested by the
data subject, for a period enabling the controller to verify
the accuracy of the personal data.
- The processing is unlawful and the data subject
opposes the erasure of the personal data and requests
instead the restriction of their use instead.
- The controller no longer needs the personal data for
the purposes of the processing, but they are required by
the data subject for the establishment, exercise or
defence of legal claims.
- The data subject has objected to processing pursuant
to Article 21(1) of the GDPR pending the verification
whether the legitimate grounds of the controller override
those of the data subject.
If one of the aforementioned conditions is met, and a data
subject wishes to request the restriction of the processing
of personal data stored by Alex Freeman, he or she may at
any time contact any employee of the controller. The
employee of Alex Freeman will arrange the restriction of
the processing.
f) Right to data portability
Each data subject shall have the right granted by the
European legislator, to receive the personal data
concerning him or her, which was provided to a controller,
in a structured, commonly used and machine-readable
format. He or she shall have the right to transmit those
data to another controller without hindrance from the
controller to which the personal data have been provided,
as long as the processing is based on consent pursuant to
point (a) of Article 6(1) of the GDPR or point (a) of Article
9(2) of the GDPR, or on a contract pursuant to point (b) of
Article 6(1) of the GDPR, and the processing is carried out
by automated means, as long as the processing is not
necessary for the performance of a task carried out in the
public interest or in the exercise of official authority
vested in the controller.
Furthermore, in exercising his or her right to data
portability pursuant to Article 20(1) of the GDPR, the data
subject shall have the right to have personal data
transmitted directly from one controller to another, where
technically feasible and when doing so does not adversely
affect the rights and freedoms of others.
In order to assert the right to data portability, the data
subject may at any time contact any employee of Alex
Freeman.
g) Right to object
Each data subject shall have the right granted by the
European legislator to object, on grounds relating to his or
her particular situation, at any time, to processing of
personal data concerning him or her, which is based on
point (e) or (f) of Article 6(1) of the GDPR. This also
applies to profiling based on these provisions.
Alex Freeman shall no longer process the personal data in
the event of the objection, unless we can demonstrate
compelling legitimate grounds for the processing which
override the interests, rights and freedoms of the data
subject, or for the establishment, exercise or defence of
legal claims.
If Alex Freeman processes personal data for direct
marketing purposes, the data subject shall have the right
to object at any time to processing of personal data
concerning him or her for such marketing. This applies to
profiling to the extent that it is related to such direct
marketing. If the data subject objects to Alex Freeman to
the processing for direct marketing purposes, Alex
Freeman will no longer process the personal data for these
purposes.
In addition, the data subject has the right, on grounds
relating to his or her particular situation, to object to
processing of personal data concerning him or her by Alex
Freeman for scientific or historical research purposes, or
for statistical purposes pursuant to Article 89(1) of the
GDPR, unless the processing is necessary for the
performance of a task carried out for reasons of public
interest.
In order to exercise the right to object, the data subject
may contact any employee of Alex Freeman. In addition,
the data subject is free in the context of the use of
information society services, and notwithstanding Directive
2002/58/EC, to use his or her right to object by automated
means using technical specifications.
h) Automated individual decision-making, including
profiling
Each data subject shall have the right granted by the
European legislator not to be subject to a decision based
solely on automated processing, including profiling, which
produces legal effects concerning him or her, or similarly
significantly affects him or her, as long as the decision (1)
is not is necessary for entering into, or the performance
of, a contract between the data subject and a data
controller, or (2) is not authorised by Union or Member
State law to which the controller is subject and which also
lays down suitable measures to safeguard the data
subject's rights and freedoms and legitimate interests, or
(3) is not based on the data subject's explicit consent.
If the decision (1) is necessary for entering into, or the
performance of, a contract between the data subject and
a data controller, or (2) it is based on the data subject's
explicit consent, Alex Freeman shall implement suitable
measures to safeguard the data subject's rights and
freedoms and legitimate interests, at least the right to
obtain human intervention on the part of the controller, to
express his or her point of view and contest the decision.
If the data subject wishes to exercise the rights concerning
automated individual decision-making, he or she may, at
any time, contact any employee of Alex Freeman.
i) Right to withdraw data protection consent
Each data subject shall have the right granted by the
European legislator to withdraw his or her consent to
processing of his or her personal data at any time.
If the data subject wishes to exercise the right to withdraw
the consent, he or she may, at any time, contact any
employee of Alex Freeman.
8. Data protection provisions about the application and
use of Google Analytics (with anonymization function)
On this website, the controller has integrated the
component of Google Analytics (with the anonymizer
function). Google Analytics is a web analytics service. Web
analytics is the collection, gathering, and analysis of data
about the behavior of visitors to websites. A web analysis
service collects, inter alia, data about the website from
which a person has come (the so-called referrer), which
sub-pages were visited, or how often and for what duration
a sub-page was viewed. Web analytics are mainly used for
the optimization of a website and in order to carry out a
cost-benefit analysis of Internet advertising.
The operator of the Google Analytics component is Google
Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-
1351, United States.
For the web analytics through Google Analytics the
controller uses the application "_gat. _anonymizeIp". By
means of this application the IP address of the Internet
connection of the data subject is abridged by Google and
anonymised when accessing our websites from a Member
State of the European Union or another Contracting State
to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to
analyze the traffic on our website. Google uses the
collected data and information, inter alia, to evaluate the
use of our website and to provide online reports, which
show the activities on our websites, and to provide other
services concerning the use of our Internet site for us.
Google Analytics places a cookie on the information
technology system of the data subject. The definition of
cookies is explained above. With the setting of the cookie,
Google is enabled to analyze the use of our website. With
each call-up to one of the individual pages of this Internet
site, which is operated by the controller and into which a
Google Analytics component was integrated, the Internet
browser on the information technology system of the data
subject will automatically submit data through the Google
Analytics component for the purpose of online advertising
and the settlement of commissions to Google. During the
course of this technical procedure, the enterprise Google
gains knowledge of personal information, such as the IP
address of the data subject, which serves Google, inter
alia, to understand the origin of visitors and clicks, and
subsequently create commission settlements.
The cookie is used to store personal information, such as
the access time, the location from which the access was
made, and the frequency of visits of our website by the
data subject. With each visit to our Internet site, such
personal data, including the IP address of the Internet
access used by the data subject, will be transmitted to
Google in the United States of America. These personal
data are stored by Google in the United States of America.
Google may pass these personal data collected through the
technical procedure to third parties.
The data subject may, as stated above, prevent the setting
of cookies through our website at any time by means of a
corresponding adjustment of the web browser used and
thus permanently deny the setting of cookies. Such an
adjustment to the Internet browser used would also
prevent Google Analytics from setting a cookie on the
information technology system of the data subject. In
addition, cookies already in use by Google Analytics may
be deleted at any time via a web browser or other
software programs.
In addition, the data subject has the possibility of
objecting to a collection of data that are generated by
Google Analytics, which is related to the use of this
website, as well as the processing of this data by Google
and the chance to preclude any such. For this purpose, the
data subject must download a browser add-on under the
link https://tools.google.com/dlpage/gaoptout and install
it. This browser add-on tells Google Analytics through a
JavaScript, that any data and information about the visits
of Internet pages may not be transmitted to Google
Analytics. The installation of the browser add-ons is
considered an objection by Google. If the information
technology system of the data subject is later deleted,
formatted, or newly installed, then the data subject must
reinstall the browser add-ons to disable Google Analytics.
If the browser add-on was uninstalled by the data subject
or any other person who is attributable to their sphere of
competence, or is disabled, it is possible to execute the
reinstallation or reactivation of the browser add-ons.
Further information and the applicable data protection
provisions of Google may be retrieved under
https://www.google.com/intl/en/policies/privacy/ and
under http://www.google.com/analytics/terms/us.html.
Google Analytics is further explained under the following
Link https://www.google.com/analytics/.
9. Data protection provisions about the application and
use of YouTube
On this website, the controller has integrated components
of YouTube. YouTube is an Internet video portal that
enables video publishers to set video clips and other users
free of charge, which also provides free viewing, review
and commenting on them. YouTube allows you to publish
all kinds of videos, so you can access both full movies and
TV broadcasts, as well as music videos, trailers, and videos
made by users via the Internet portal.
The operating company of YouTube is YouTube, LLC, 901
Cherry Ave., San Bruno, CA 94066, UNITED STATES. The
YouTube, LLC is a subsidiary of Google Inc., 1600
Amphitheatre Pkwy, Mountain View, CA 94043-1351,
UNITED STATES.
With each call-up to one of the individual pages of this
Internet site, which is operated by the controller and on
which a YouTube component (YouTube video) was
integrated, the Internet browser on the information
technology system of the data subject is automatically
prompted to download a display of the corresponding
YouTube component. Further information about YouTube
may be obtained under
https://www.youtube.com/yt/about/en/. During the
course of this technical procedure, YouTube and Google
gain knowledge of what specific sub-page of our website
was visited by the data subject.
If the data subject is logged in on YouTube, YouTube
recognizes with each call-up to a sub-page that contains a
YouTube video, which specific sub-page of our Internet site
was visited by the data subject. This information is
collected by YouTube and Google and assigned to the
respective YouTube account of the data subject.
YouTube and Google will receive information through the
YouTube component that the data subject has visited our
website, if the data subject at the time of the call to our
website is logged in on YouTube; this occurs regardless of
whether the person clicks on a YouTube video or not. If
such a transmission of this information to YouTube and
Google is not desirable for the data subject, the delivery
may be prevented if the data subject logs off from their
own YouTube account before a call-up to our website is
made.
YouTube's data protection provisions, available at
https://www.google.com/intl/en/policies/privacy/,
provide information about the collection, processing and
use of personal data by YouTube and Google.
10. Legal basis for the processing
Art. 6(1) lit. a GDPR serves as the legal basis for processing
operations for which we obtain consent for a specific
processing purpose. If the processing of personal data is
necessary for the performance of a contract to which the
data subject is party, as is the case, for example, when
processing operations are necessary for the supply of goods
or to provide any other service, the processing is based on
Article 6(1) lit. b GDPR. The same applies to such
processing operations which are necessary for carrying out
pre-contractual measures, for example in the case of
inquiries concerning our products or services. Is our
company subject to a legal obligation by which processing
of personal data is required, such as for the fulfillment of
tax obligations, the processing is based on Art. 6(1) lit. c
GDPR. In rare cases, the processing of personal data may
be necessary to protect the vital interests of the data
subject or of another natural person. This would be the
case, for example, if a visitor were injured in our company
and his name, age, health insurance data or other vital
information would have to be passed on to a doctor,
hospital or other third party. Then the processing would be
based on Art. 6(1) lit. d GDPR. Finally, processing
operations could be based on Article 6(1) lit. f GDPR. This
legal basis is used for processing operations which are not
covered by any of the abovementioned legal grounds, if
processing is necessary for the purposes of the legitimate
interests pursued by our company or by a third party,
except where such interests are overridden by the
interests or fundamental rights and freedoms of the data
subject which require protection of personal data. Such
processing operations are particularly permissible because
they have been specifically mentioned by the European
legislator. He considered that a legitimate interest could
be assumed if the data subject is a client of the controller
(Recital 47 Sentence 2 GDPR).
11. The legitimate interests pursued by the controller or
by a third party
Where the processing of personal data is based on Article
6(1) lit. f GDPR our legitimate interest is to carry out our
business in favor of the well-being of all our employees
and the shareholders.
12. Period for which the personal data will be stored
The criteria used to determine the period of storage of
personal data is the respective statutory retention period.
After expiration of that period, the corresponding data is
routinely deleted, as long as it is no longer necessary for
the fulfillment of the contract or the initiation of a
contract.
13. Provision of personal data as statutory or
contractual requirement; Requirement necessary to
enter into a contract; Obligation of the data subject to
provide the personal data; possible consequences of
failure to provide such data
We clarify that the provision of personal data is partly
required by law (e.g. tax regulations) or can also result
from contractual provisions (e.g. information on the
contractual partner). Sometimes it may be necessary to
conclude a contract that the data subject provides us with
personal data, which must subsequently be processed by
us. The data subject is, for example, obliged to provide us
with personal data when our company signs a contract with
him or her. The non-provision of the personal data would
have the consequence that the contract with the data
subject could not be concluded. Before personal data is
provided by the data subject, the data subject must
contact any employee. The employee clarifies to the data
subject whether the provision of the personal data is
required by law or contract or is necessary for the
conclusion of the contract, whether there is an obligation
to provide the personal data and the consequences of non-
provision of the personal data.
14. Existence of automated decision-making
As a responsible company, we do not use automatic
decision-making or profiling.
This Privacy Policy has been generated by the Privacy
Policy Generator of the External Data Protection Officers
that was developed in cooperation with the Media Law
Lawyers from WBS-LAW.